Lillian.

Experience and
Design Research

I specialize in mixed-methods research, utilizing data and a systematic approach to translate insights into actionable strategy and design direction for online and offline experiences.

Featured Work

Relocation GTA

Decision-Making Tool · UX Research & Strategy

Designing a research-driven platform to help Canadians evaluate whether relocating to the GTA is the right fit.

Loblaws E-Commerce

E-Commerce · Usability & Evaluation

Evaluating online shopping pain points through a heuristic analysis, usability testing and ethnography to uncover opportunities for improved conversion.

Humber Room

Service Ecosystem · Service Design & Experience Mapping

Enhancing the experience of a student-run restaurant
lab through service blueprints, journey mapping,
and stakeholder analysis.

Blissful Moments Creative

Brand & Digital Experience · Responsive Web & Content Design

Creating a premium brand identity and responsive digital presence for an experiential photo booth business, blending visual design with clear, on-brand content.